Using keywords is crucial in helping your website appear in search engines and reach more users. However, it’s not just a numbers game. Keywords helps you reach the right people who want to use your website.
It’s a good idea to search words and phrases in major search engines like Google to understand how your competition works and which words work best. This can also help you to improve your website if you spot something another company is doing better than you. Figure out if the keywords you are using bring up similar websites to your own. If they don’t, then maybe you need to go back re-evaluate your choices.
In order to use the ideal keywords to link interested people with your website, it’s important to do your research first. You can understand which words and phrases best target your desired audience but also develop your understanding of your customers. Keep doing this consistently to stay aware of the shifts in demand and the transforming market so that your website doesn’t fall behind.
Figure out which words lead to the most sales by using keyword research tools and analysing the information you find.
To push your understanding of keyword searches even further, ask yourself if the words are relative to your website’s content and if users will find what they are looking for on your website. Make sure that your website matches their needs in order to keep users on your website. After all, a lot of traffic is useless if they all click away as soon as the page loads. Brainstorm as many keywords as you can think of an then be strict with yourself. Which words get to the point and sum up what your website is all about?
Think of up to five keywords and make sure they appear frequently on your website. If you can think of a word but it doesn’t appear anywhere on your homepage then ask yourself, why not? Does it really represent your website as much as you thought it did?
For instance, if you have an online chocolate shop don’t use words like “sugar” or “brown”. Instead, you want terms like “chocolate” and “confectionary” that say it all in one word.